Italian Bathhouse

Unit 3 and 4 Visual Communication Design

SAT Folio and final presentations

The client is Camilla Bernardi, a travel enthusiast of Italian background. Growing up in Rome, she is now living in Melbourne Australia and has been working at a cosmetic factory for 10 years. Missing her country and Italian history whilst living in Australia, Camilla wants to establish a traditional Italian bath house that upholds traditional remedies (soaps, oils, moisturiser) and Italian architecture. Part of this vision is to utilise design styles and aesthetics of Roman architecture in both the building design of a bath house and any associated branding.

Communication Need 1: My client wants to establish a unique Italian/Roman spa and bathhouse with wellbeing as a focus for her clients.

Communication Need 2: The client is after a new visual identity that can be used to brand her bathhouse business and one that is easily identifiable as Italian.