JDM inspired retro themed car

 Unit 3 and 4 Visual Communication Design

SAT Folio and final presentations

The client is a large car company originating in Germany who makes European high end super cars revolving around high-speed performance with record breaking power. They are looking to make the entry from Europe into the Japanese car market and culture. The client requires (me) to design a retro JDM inspired 90’s-2000’s car design to target the car enthusiasts who are looking to buy a new car or add to an existing collection.

Communication Need 1: The client needs an original JDM inspired retro themed car to help target the ‘golden era’ car community and make their flashy entrance into the aus-asia car market with unique style and class 

Communication Need 2: The client needs an identifiable brand for their new car design to build a community and reputation.