Visual communication design

Alessia Wynne

Industrial and Communication Design Folio

My client is a beautician who has been practicing for many years and has decided to create her own makeup line. She has recently been in touch with makeup manufactures and graphic designers and is looking to design a line of products with the aim to reduce waste and improve sustainability by incorporating organic and non-comedogenic ingredients as well as replaceable inserts. She has also requested for a magazine to be designed, this to advertise her products whilst simultaneously highlighting the importance of sustainability and reusability. My client aims to target an area which lacks in the cosmetic industry, this being the combination of makeup and skincare to create a flawless looking, healthy formula to not only target individuals wanting to enhance their features but also those who want the added benefit of skincare within their makeup.

Presentation One

The client requires a visual identity for her makeup brand and accompanying packaging.

Presentation Two

The client has decided that they want a magazine which will act to advertise the brand and makeup.