Visual communication design

Mia Henderson

Industrial and Communication Design Folio

The client, Micheal Cera has just purchased *Luna Park* with the intention to revamp certain aspects of the amusement park. After looking at the current attractions his biggest concern lies within the Ghost Train. The current Luna Park Ghost Train underestimates how difficult it can be to scare teenagers and even younger children. By identifying ways that it could be improved, to frighten even the bravest of souls it will allow Mr Cera to advertise the new attraction as a reason to visit the park in itself.

Presentation One

Mr Cera has requested the remodelling of the ghost train carriage and a map of the ride design as he feels that the current design of both the map and carriages are outdated and ineffective at providing a good old-fashioned scare.

Presentation Two

To assist the redesign, Mr Cera also wants an updated visual identity for the Ghost Train that can be applied throughout all aspects of the marketing for the updated ride.