Visual communication design

Mitchell Sandford

Environmental and Communication Design Folio

Ramona Flowers is an entrepreneur and music enthusiast, particularly smaller indie bands. She wants to create a location that allows for these small artists to reach more people to create a wide range of experiences for the guests. Ramona wants to create a venue that is open to many people, including accepting under-18, as other venues do not allow non-adults in during events.

 Presentation One

The client requires the re-design of a current building to become a venue for gigs and performances. To do this, I have redesigned the interior of the building to suit a music venue, while also adding a contemporary shape to the exterior.

 Presentation Two

The client requires a visual identity that suits the venue and can be applied to many forms of branding. I will use the typeface I created as the basis of designs I will apply to a wide range of merchandise. This allows me to create many variants that will add to form the visual identity. This helps me achieve aspects of the brief, by being able to create a variety of designs that can be applied to many different contexts.