visual communication design 2022

Cynthia Ji

Japanese Sweet Store and Branding

My client is a Japanese artisan who has been making Wagashi (Japanese sweets) for many years and is well known in Japan. His name is Akuma and has recently move to Melbourne, Australia and decide to open a Japanese sweets shop to promote Japanese traditional sweets to Australians. He wants to choose a place that have full of passers-by and makes his store as a Japanese style.

Communication Need 1

The client has requested the site selection and the modeling of the store, which need to have Japanese style of elements and have a transparent workshop to present the process of Mr Akuma making the Wagashi.

Communication Need 2

The client requires a visual identity for branding and advertising purposes including a name for the company.