visual communication design 2022

Michael De Iesi

Nightclub Visual Identity and VIP Booth

My client is a newly development promotional group in Melbourne which are opening a nightclub in the Melbourne CBD. The client has already engaged in communication with an architect to design the look of the club. From interactions with the client, they are pushing for the club to be classy and glamorous. The nightclub will be focused on a modern theme to excite and interest newly turned 18-year old’s and the younger club audience. The group has employed me as they require assistance for the visual identity of the nightclub, which will include branding for the new nightclub, which will help with advertising and promotional work to gain exposure. The group also has a requirement for the design of a booth that will be used for the VIP patrons in the club. My work requires to work alongside the architect’s design concepts.

Communication Need 1

The client has requested that I design the visual identity for the club that will be used for all branding and marketing purposes. This would include promotional and advertising material for the nightclub in both print and digital formats.

Communication Need 2

The client also requires the design for a comfortable booth area that will be used when patrons purchase a VIP Booth Package at the nightclub.