visual communication design

chanel xu

Brief 

The client

I am an animation designer and my client runs an international publishing company in China that has been publishing and selling fiction and comic books for years. The company is considering animating one of my stories and have asked me to submit ideas for the characters and scene design. This submission of work could also be used as part of an early publicity and marketing campaign to appeal to the younger generation and gain the attention. My story is based upon two main characters and tells the story about the growth of a boy set in the background of Chinese culture.

Presentation 1

The client requires the design of the stories’ characters and scenes and promotional information

Presentation 2

The client requires an animated gif that is used to advertise this animation on the publisher’s website and also the authors website.