visual communication design

leilani kelly

Brief 

The client

A young pastry chef wants to open their first ever café in the heart of Sydney. Having a love for desserts, they want to open a dessert focussed café, with no savoury options. With a romantic atmosphere, the owner wants the dessert café to bring love, both to the food and to one another. Their dream is for their restaurant to become a local date spot for many to come to. For this to work, they need a logo that markets that cutesy, young love vibe, as well as matching packaging and a menu design. They also need a fitting name to bring in customers.

Presentation 1

The client requires a visual identity for their new café and options for takeaway packaging.

Presentation 2

The client requires a menu that will feature on the dining tables within the café.