Decorative Artwork Coat Holder

Easycast Resin, Ply and screws

Unit 3 and 4 Product Design and Technology

SAT Folio and Product

I designed and made a decorative artwork coat holder catering to individuals aged 20 and over. The product must harmonize functionality with aesthetic appeal, accommodating diverse design preferences and lifestyles. Versatility is key, with the design needing to blend modern and traditional aesthetics seamlessly.​ Functionally, the coat holder should efficiently organize outerwear while doubling as a visually captivating artwork for apartment walls. Durability is paramount, requiring high-quality materials and construction to withstand daily use. Materials should also be chosen according to the level of sustainability as it is a key constraint of the design. Customization options are desired to allow users to personalize the coat holder to their tastes and living spaces.​ The target audience comprises urban dwellers with an appreciation for design, with a minimalistic style incorporating patterns or shapes, balanced throughout the design. The product should complement various spaces. This product should also cater to individuals seeking stylish yet practical decor solutions for their apartments, along with art enthusiasts and interior design aficionados, who form the primary customer base.