visual communication design 2022

Jonothan Gourlias

Greek Schoolies

My client is Flight Centre. The business is an Australian travel agency who have identified the niche market of Year 12 students fresh out of school, looking to travel to Greece. For many years, young Australian students have wanted to end their final year of secondary schooling with a trip to celebrate with their school friends. Flight Centre are wanting to attract a younger audience as they have seen that demand for people just finishing high school to go to Europe. Flight Centre want to create a new trip for school leavers that will be based in Greece.

The new trip will need to be carefully planned, include branding and a destination hub, where the young school leavers can visit when in Greece.

Communication Need 1

The client requires a visual identity to assist with branding and marketing the schoolies trip to Greece.

Communication Need 2

The client requires the design of a ‘hub’ which will be a building where the young school leavers can visit to collect information and resources.