visual communication design

james perin

Brief 

The client

A Pianist decides he wants to open a piano bar. The client, Adrian Vespa, is planning to have a piano bar built in the city. Adrian, who was born in America has a lot of experience in the music area and has been a pianist for 24 years. He moved to Melbourne 2 years ago and has realized there are not many piano bars in the Melbourne city area and sees this as an opportunity in the bar and music industry. He has been inspired by the piano bars from New Orleans America and has prompted him to open one in Melbourne. He requires a new and innovative interior design for the piano bar, a redesign of the front entrance, as well as a brand identity. He has recently purchased an old historic building located in Flinders Lane in the City of Melbourne. He has chosen this building for the aesthetics of the exterior as well as the inside space as it is a perfect environment for a piano bar. He is expecting people who are of the middle to high socioeconomic status to attend this piano bar, and for the piano bar to regularly reach full capacity.

Presentation 1

The client requires an interior design of a Piano Bar that will include a small space for dining options, performance space for the piano and seating options for viewing the performances.

Presentation 2

The client requires branding in order to identify this piano bar amongst other bars and similar nighttime venues.