visual communication design

penelope watson

Brief 

The client

My client is a bar tender and function room coordinator located in inner city Melbourne. Due to my client business model they travel not only throughout Melbourne but the rest of the state as they have been able to adapt their business to set up at different events as requested. This means they often find themselves working throughout Victoria. After many years of working and gaining experience at the bar, my client has realised a gap in the market, that there are little mobile bars, that are able to travel to the target audience, which provides all drinks, cups and glasses, and seating for the function. The client has recently purchased a van and requires the van to be remodelled as a mobile bar and be ready by the end of this year to early next year. It is going to be a bar that can reflect happiness due to the many hardships that 2020 has brought, such as bushfires and COVID19. To accompany my clients mobile bar, they require a brand identity, which has to include logos for staff uniforms and branding, which is used for the public to associate their business with.

Presentation 1

The client requires a remodelling of a mobile van that they have recently purchased. The remodelling is to make the mobile van suitable as a mobile bar that can be hired and taken to the location requested by the target audience.

Presentation 2

My client requires a brand identity for their new mobile bar, which will reflect the mobile bars motives.