visual communication design

massimo toscano

Brief 

The client

My Client has hired myself to create brand for a new branch of their clothing company. For this aspect of the project I have full control over name and aesthetics. This is a global project and the companies retail products will be distributed worldwide but the HQ is in New York. As well as new branding the company wants to be able to promote the launch of the new branch as well as inform the target audience of the type and style of fashion that we be available. They have decided that they would like to do this using a zine. This zine being created is accompanied by a tote bag, phone case and disposable camera. They require my service as the company’s becoming increasingly popular and they want to provide customers with a memento or merchandise that represents the company. The Zine will be an ongoing project with different installments by different people, yet I have been hired to the create the debut product. 

Presentation 1

The client requires marketing/branding as this is a must for any kind of business, it’s the way to get your name in the loop. I would create a logo, accessories (tote bag, phone case, disposable camera), and a select 3 pictures that could be used as advertisements (billboards).

Presentation 2

The company requires a way to promote the opening of the new branch and inform the target audience of the type of fashion that is being sold. The company needs a zine to start the ongoing zine collection. This zine is a separate project from the company and is a standalone entity.